The programme will provide you with theoretical and practical insight into the various forms of corporate communication. These include marketing to users and customers, HR information for employees and communication with suppliers, authorites and the media.
The programme covers the following subjects:
- Corporate communication
- Strategic management of organisations
- Scientific methods
- Corporate communications in change and crisis situations
- Stakeholder relations
You can choose to specialise in either:
- Integrated marketing communication and public relations
- Global communication in a corporate perspective
Teaching varies between courses and project work together with other students. Students are encouraged to participate in class discussions.
You will be able to do an internship in Denmark or abroad. Also, it is possible to take part of the programme at a university abroad.
For the final semester, you will be writing your MA thesis.
Read more about Danish teaching methods on www.studyindenmark.dk.
Graduation from the master degree programme confers the title Master of Art (MA) in Corporate Communication.