The programme focuses on how to prepare information and distribute this knowledge to various target groups. You will learn about the planning, coordination, administration and evaluation of communications and information-based projects.
You will learn about organisations' and corporations' internal and external communication, about the media's power and means of influencing, and about the ethical considerations that should be taken in regards to communication.
You will acquire knowledge of media and communication theories and to the methods of the trade. You will work with, among other things, target group analysis, where you look at what distinguishes different target groups' interests, worldviews, knowledge and information needs.
Through project work, you will gain experience in various media, research methods and solution models in connection with different dissemination tasks. This can be the production of a website or preparation of a campaign.
Teaching is arranged as problem-oriented projects in groups, as well as lectures and classroom instruction. Students are encouraged to actively participate in class discussions.
Read more about Danish teaching methods on www.studyindenmark.dk.
If you choose to complete the bachelor's degree programme, you will graduate with the academic title of Bachelor of Arts (BA).