Marketing Management

Marketing Management is a 2-year programme, which is based on applied science, providing a combination of economic, communicative and cultural subjects with focus on international marketing.

The programme is a combination of theory and practical experience with many projects and case studies from real-life companies.

You will study subjects such as:

• International Marketing
• Communication
• Project Management
• Organisation and Logistics
• Design
• Financial Management
• Global Economics and Development
• Business Economics and Statistics
• Entrepreneurship

In addition, there may be special elective combinations. Inquire at the individual school for details.

The specialisation period in the 4th semester may consist of either a work placement in a company in Denmark or abroad or theoretical studies at an institution of higher education in Denmark or abroad.

The final project should demonstrate the ability to work independently and methodologically with a complex problem within the area of marketing and is usually done in cooperation with a company.

Teaching varies between lectures and classroom instruction. In addition, there is often project work with other students. Students are encouraged to participate in class discussions.

Read more about Danish teaching methods at www.studyindenmark.dk.

Marketing Management is an Academy Profession (AP) Programme rated at 120 ECTS. The qualification is called an AP Degree - an Academy Profession Degree.

You can study Marketing Management at Niels Brock in Copenhagen, Business Academy Southwest in Esbjerg and Sønderborg, VIA University College in Horsens, International Business Academy in Kolding, Business Academy, Copenhagen North in Lyngby, EA LiIllebælt in Odense, Roskilde Business College in Roskilde, EA Dania in Randers and Viborg, University College Northern Denmark (UCN) in Aalborg, and Business Academy in Aarhus.

General admission requirements for international students include one of the following international certificates:

• The Danish/French Baccalauréat (DFB), the European Baccalaureate (EB), the International Baccalaureate (IB), the Option Internationale du Baccalauréat (OIB) or another foreign qualifying examination certificate that can be equated with a Danish upper secondary school leaving certificate
• A relevant business programme within trade, office administration or finance

In addition, there can be prerequisites for English and mathematics proficiencies at predefined levels.

Contact the educational institution you wish to apply to for detailed information on entry requirements and required English proficiency levels.

To find out whether the level of your foreign certificate satifies the general entry requirements, see the Danish Agency for International Education.

The application deadline is March 15 for a course start in September. Admission is handled through The Danish Coordinated Application System. You can apply via optagelse.dk.

A few educational institutions offer a course start in February. Applications are sent to the institution. For more information on application deadlines, contact the institution.

Exchange students should contact their own educational institution for information on application procedures and deadlines.

Tuition

There is a tuition fee for all full-degree students, unless you are a student from an EU/EEA country, or from Switzerland.

Students within an exchange programme are not required to pay tuition.

Contact the individual institution for more specific information.

Semester Start

An academic year is made up of two semesters, which begin around September 1 and February 1.

The programme is graded at level 5 in the Danish Qualification Framework for Lifelong Learning. The Qualification Framework contains levels 1-8 and defines the expected learning outcome of an education programme. Read more about Qualification Framework for Higher Education.

You can find information on practical issues related to your study visit in Denmark with Danish Agency for International Education, using either of the following links:

www.studyindenmark.dk

www.iu.dk